The Craftmark Group was established in 1981 as a purveyor of quality leather bags, leather wallets and other leather accessories. Over the years, we have been involved in building and growing brands, as well as marketing and managing their distribution in Singapore and Southeast Asia. Some of the lifestyle fashion brands to which Craftmark holds exclusive distribution rights are Picard from Germany, Shilton from London and FX Creations from Hong Kong. In 2007, we also created our own home grown brand, Tessere, which focuses on the concept of weaves as an expression of the interwoven nature of life.
Also in 2007, we expanded into the wellness area with our specialised retail concept where function meets style. Arch Angel Shoes, a unique footwear and foot care retail brand concept where comfortable yet stylish shoes and footcare accessories are specially curated to meet the foot health and wellness needs of people, was born.
In Singapore, Craftmark’s portfolio of brands can be found online as well as across 35 retail outlets ranging from leading department stores such as Takashimaya, Robinsons and Isetan, to standalone boutiques stores.
We seek excellence through teamwork, execution, perseverance, openness, and ownership
We insist on excellence and hold ourselves to relentlessly high standards
We embrace lifelong learning and growth in our quest for excellence
We are passionate about our work and strive to be world class
We seek continuous improvement
We constantly innovate, invent and iterate, and always find ways to simplify things
We are resourceful and always try to do more with less
We believe there is always a better way to do things
We ensure that our business practices and decisions are morally and ethically sound
We believe in honesty and doing the ethically and morally right thing always
We are obsessively customer-centric and work hard to earn and keep customer trust
We always begin with the customer in mind and work backward